Strategy • Creative • Media Buying
Scale profitably.
For DTC brands doing $1M+ a year, every decision is measured by profitable customer growth.
Trusted by
Results
Profitable growth, proven.
Pulled straight from client ad accounts.
Jewelry · Meta + Google
Strung
Official licensee of Rolling Stones and Def Leppard jewelry. Rebuilt account structure and creative for scale.
Apparel · Meta
Kinda Handsome
Full funnel built from scratch using custom psychographic audiences and thruplay-to-retarget sequencing.
Home Goods · Meta
Premium Homeware Brand
Aggressive Meta prospecting with a weekly UGC content cadence and rapid creative testing across launches.
Fragrance · Meta
Fragrance Brand
Replaced fatigued creative with confidence-driven UGC and tested gift-with-purchase tiers to lift AOV.
Lifestyle · Meta
Glassware & Lifestyle Brand
Leaned into lifestyle and product-demo angles built around design and daily use, tested weekly.
Accessories · Meta
Music-Inspired Accessories Brand
Doubled down on classic-rock and festival creative already resonating, tightened to top fan segments.
Tech Accessory · Meta
Consumer Accessory Brand
Tight audience segmentation paired with rapid weekly testing to scale winning concepts fast.
Collectibles · Meta
Glass Collectibles Brand
Tightened prospecting around top product lines with rapid creative refresh for repeat collectors.
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What we do
Strategy, creative, and media buying across Meta, TikTok, Google, and Pinterest. One team, not three vendors.
Strategy
A full audit of your account, funnel, and creative history, so we know what's already working before anything gets touched. Buyer avatars built from your purchase data.
Creative
Hooks, angles, static and video ads, all built around your product and customer. Send one product photo and the team takes it from there.
Media
Campaigns run across Meta, TikTok, Google, and Pinterest, built around how each platform delivers today, not how it worked two years ago.
Optimization
Hook rate and hold rate first, then CPC and CPA. Winners scale against your break-even ROAS, not a guess, so budget only goes up when the math says so.
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Reviews
What it's like once RCKSTR is running your ads.
100% five-star reviews. RCKSTR stays selective about who gets taken on.
After trying countless agencies and freelancers over the years, we can confidently say Chuck and RCKSTR Media are the best we've ever worked with. He truly gets the Strung brand, our audience, and how to run ads that actually convert.
Attentive, helpful, and truly understood our goals. Their strategic input made a real difference, and I'd highly recommend them as a trusted partner for anyone looking to scale their business further.
Chuck and the RCKSTR Media team are my go-to for scaling through paid ads. Deep knowledge of digital marketing and a relentless work ethic helped us unlock new levels of growth and consistency.
Working with RCKSTR Media has always been a standout experience. They bring professionalism, creativity, and strategic insight that had an immediate impact on our business.
It was an absolute pleasure working with Chuck. Very helpful with all our advertising needs, and helped us better understand our existing campaigns with a full audit and real education on Meta ads.
Chuck is awesome. He communicates efficiently and effectively, trying to understand your needs and goals, and devising ways to help you reach them. Would absolutely work with him again.
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Book a call
Let's look at what's sitting in your account right now.
15 minutes. No slides, no pitch deck, just where the opportunity is and what it would take to get there.
Strategy Call
15 Minutes, with Chuck Olsen
We'll look at your account, your acquisition strategy, and where the real opportunity is.
- No sales deck
- No obligation
- Actionable advice
A few things worth answering up front.
Who do you work with?
DTC and e-commerce brands doing $1M+ a year in revenue, spending $50,000 or more a month on ads, or ready to get there, with purchase data to build from and to be measured on new customer profit instead of a blended ROAS number.
What does it cost?
Every engagement is scoped to your account and spend level. You get a clear number on the strategy call itself, before anything moves forward. No published rate card and no padded retainer.
What kind of results can I expect?
It depends on the account, but recent examples from current clients: +63% ROAS within the first month, a 10X ROAS with cost per purchase down 54%, and a +300% ROAS lift just from fixing the audience and creative already in place. See Case Studies for the full breakdown.
What makes RCKSTR different from other agencies?
Strategy, creative, and media buying sit under one roof instead of three separate vendors passing an account back and forth, so nothing gets outsourced to a separate shop. Decisions are quantitative, tied to new customer profit rather than a blended ROAS number, and every engagement is a long-term partnership, not a retainer collecting a flat fee regardless of performance.
How hands off is this really?
You approve strategy and creative direction. The team runs the account, produces the assets, and manages the budget day to day. Most clients spend under an hour a week on this once the account is live.
How fast do we launch?
Most clients are live within 14 days of signing. Strategy and buyer research come first, then the first creative batch launches, tested on a fourteen day cadence from there.
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