Case Studies
Real results, across ecommerce and music.
RCKSTR's paid social work spans DTC brands, in-store retail, and recording artists. Every number below is from a real client campaign.
Featured Clients
By the brand.
Named accounts we can share results for, straight from their ad accounts.
Jewelry · Meta + Google
Strung
Official licensee of Rolling Stones and Def Leppard jewelry. Rebuilt account structure and creative for scale.
Apparel · Meta
Kinda Handsome
Full funnel built from scratch using custom psychographic audiences and thruplay-to-retarget sequencing.
Home Goods · Meta
Premium Homeware Brand
Aggressive Meta prospecting with a weekly UGC content cadence and rapid creative testing across launches.
Fragrance · Meta
Fragrance Brand
Replaced fatigued creative with confidence-driven UGC and tested gift-with-purchase tiers to lift AOV.
Lifestyle · Meta
Glassware & Lifestyle Brand
Leaned into lifestyle and product-demo angles built around design and daily use, tested weekly.
Accessories · Meta
Music-Inspired Accessories Brand
Doubled down on classic-rock and festival creative already resonating, tightened to top fan segments.
Tech Accessory · Meta
Consumer Accessory Brand
Tight audience segmentation paired with rapid weekly testing to scale winning concepts fast.
Collectibles · Meta
Glass Collectibles Brand
Tightened prospecting around top product lines with rapid creative refresh for repeat collectors.
By the numbers
More results, across categories.
Meta + Shopify
+45% AOV
Campaign structure plus on-site bundling and AI cart recommendations drove a 45% increase in average order value and +130% ROAS compared to blended YTD. 97% of sales from paid ads were net-new customers.
Meta
+30% In-Store Revenue
Dominated local paid impression share, then layered targeted engagement tactics (IG profile visits, rewards-app downloads, local event lead campaigns) to drive foot traffic, lifting monthly topline revenue 30% versus before.
Meta
+1142% Revenue
A structured full-funnel strategy drove a +28% incremental purchase lift, a +108% increase in average order value, and a +428% increase in ROAS, a +1142% total revenue increase and 28% increase in total brand transactions.
Meta + Spotify
+1246% SMS Leads
A 3-tier approach mixed top-performing organic assets into paid rotation for an upcoming tour, outperforming internal CPA benchmarks by over 20%. The first show announced sold out in under 24 hours, with 70% selling during the pre-sale.
Meta + Spotify + TikTok
+267% Engaged Fans
A song campaign hit a 7.31% CTR and a US cost per conversion 75% lower than benchmark, with 4,800+ streams, saves, and playlist adds on Spotify, and pre-saves/follows averaging $2.60, 38% lower than historical average.
Meta + Google
+77% Revenue
Condensed ad account structure, streamlined creative ideation, and audience segmentation from a custom live data feed drove +15% new buyer ROAS and -6% CPA despite significantly scaling spend. Non-branded Google strategy improved branded ROAS by 26%.
Add To Cart
Driving deeper-funnel add-to-cart data for a consumer brand cut cost per conversion by over 54% from previous campaigns.
Ticket Sales
Location-based targeting for a recording artist effectively doubled ticket sales, leading to a sold-out show.
Purchases
For the same consumer brand, purchase-focused campaigns cut cost per purchase by over 45% and drove an average ROAS of 10x across multiple campaigns.
Event Sign-ups
For a live-streamed in-person event, first-time optimization for event sign-ups still drove higher CTRs and a cost per conversion equal to the brand's existing Traffic-campaign CPC.
Lead Gen
Creative messaging optimizations drove a 91% decrease in cost per lead versus the client's previous year average.
Music Streams
A DSP-traffic strategy for a label's EP release identified top-performing songs, drove a 60% lower cost per conversion in the US market, and led to over 3M streams in the first two months.
Trusted partners
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