Running a CPG brand on Shopify comes with a whole different set of challenges than a normal ecommerce store. You have retail partnerships alongside your online store. You manage inventory that has to work for both channels at the same time. And your ads need to convert, since CPG margins don't typically leave a ton of room for wasted ad spend.
That's why founders end up searching for the best Shopify ad agencies for consumer packaged goods. The right agency understands your margins, gets your repeat-purchase cycle, and knows how to turn a first-time buyer into a loyal customer.
Here are the things to look for, and five agencies to consider in 2026.
What Makes a Top Shopify Agency for CPG?
When you're comparing the best Shopify ad agencies for CPG, check that they understand your margins: CPG products can sometimes have tighter margins than other ecommerce niches, and a good agency prices your ad targets around your profit instead of just your revenue goal.
They should also plan for repeat purchases. Your best customers buy from you again and again, and an agency that gets this will set up campaigns and retention flows that turn a first-time buyer into someone who orders monthly.
Finally, they need to get your operational reality: bulk orders, subscription boxes, retail distribution, seasonal demand around holidays. A CPG brand deals with all this and more, and the right partner asks about these variables and shapes a strategy around how your business uniquely operates.
The Best 5 Shopify Ad Agencies for CPG in 2026
1. RCKSTR Media
RCKSTR Media is a Meta-certified, NYC-based agency that uses a hybrid pricing model. You're not locked into one flat retainer regardless of results. Our campaign structure delivers strategy, creative testing, and automation, so your ads continue to improve over time.
We specialize in paid ad creative and campaign management, and our whole approach centers on winning new customers for your brand. A lot of agencies love a great ROAS number, even when most of those sales come from repeat buyers who'd have purchased anyway. But that kind of metric hides a very real problem: new-customer acquisition can come to a screeching halt while the report still looks great on paper.
RCKSTR digs into what motivates each purchase, then points your ad account toward cold traffic that converts into paying customers. The result: growth compounds. We've managed over $42M in ad spend and generated $7.7M for clients in the first half of 2026 alone. All creative is produced in-house, with new testing ideas rolled out every 14 days, and budget is reallocated within the week when something's working, so your ad dollars go toward what's converting right now.
2. Netalico
Netalico works with CPG food and beverage brands. They understand why subscription models, bulk ordering, and compliance rules make food and beverage ecommerce harder than a standard Shopify store, and their goal is helping you improve customer lifetime value while your store grows across both retail and online channels.
3. The Munro Agency
The Munro Agency leans into demand generation, combining PPC, SEO content, and thought leadership to attract leads that convert. They monitor campaigns in real time and adjust when the market changes, rather than setting a campaign and leaving it alone for weeks, and their team connects your sales and marketing efforts so the leads they generate reach you ready to buy.
4. UM
UM combines performance marketing, customer retention, and high-converting creative to help Shopify stores grow in a predictable way. They're Plus-certified experts with over 200 reviews backing their results, and their approach centers on partnership, aiming for growth that benefits your customers and your business.
5. Roswell NYC
Roswell NYC is a Webby Award-winning, Shopify Platinum Partner agency serving CPG, beauty, fashion, and wellness brands. They offer everything from design and development to performance marketing and retention strategy, all under one roof.
How to Choose the Right Shopify Agency for CPG
Picking an agency is a big decision. Ask how they've worked with subscription or bulk-order brands before, if your business relies on repeat orders or wholesale volume, your agency needs experience with that setup. Ask for an example of a similar brand they've worked with and what changed after they got involved.
Find out how they price their services. Some agencies charge a flat retainer no matter what happens with your ads, others use a hybrid or performance-based model where part of their fee connects to your results. Neither option is automatically better, but you need to know which one you're getting into.
Ask what platforms they actually run ads on: Meta, Google, TikTok. Every platform works differently, and a good agency will tell you honestly where your budget is best spent instead of pushing whatever they're most familiar with.
Check if they can prove past results. Case studies, testimonials, or data on cost per acquisition and lifetime value speak volumes. If an agency can't share any proof, that's a red flag.
